During the time when users’ lifestyles are broadcasted through every corner of their living space, including the bathroom, WSP, a brand of bathroom accessories trusted by Thai people for 30 years, believes that bathroom accessories can convey the personality of users with taste. The WSP brand began by importing bathroom products from Taiwan. Let’s unlock the secrets that ensure WSP remains a leading bathroom accessories company, Khun Rattana Lorruangsin, Marketing Director of Thai Welltex Company Inter Products Co., Ltd. has told us through this article.
Bathrooms reflect the identity of residents
The Bath Boutique is the definition of WSP that has clearly reflected the brand identity throughout the past 30 years by combining each piece of bathroom equipment in exquisite and tasteful harmony. Initially, WSP’s target customer was end-users, before expanding to real estate project owners such as condominiums, apartments, hotels, or hospitals. Having reliably operated for a long time is the main factor that users decide to use WSP to improve the design of bathroom, together with a variety of products that meet the needs of various groups of users, including before and after-sale services that can be called One Stop Service, covering advice and after-sales care. One more interesting aspect that WSP shares is that there is a new target group which is on the rise and is worth keeping an eye on, which is the group of home car users, and the brand itself is able to respond to the needs of this group very well.
“Home car customers want compact equipment, such as a small tub that can be used easily,” Khun Rattana said about the needs of home car users that want convenience but are suitable for limited space.
Maintain and control product quality: WSP’s strengths
From abovementioned issue, once the target customers are clear, WSP plans future growth by making it more well-known, along with developing innovative products that can clearly and directly respond to the needs of the target group. However, the entry of imported products may have some impact on business operations, however, the important factor that users choose WSP besides reputation is quality. This is the same factor that compels the target group to use products from WSP because they can control quality and after-sales care. The next factor is that products are continuously developed and always keep up with trends.
Brand development with sustainability trends
It is known that bathroom equipment emphasizes long-term use, conforming to WSP’s policy on sustainable brand development, such as products that help save water or products that can be naturally biodegraded. WSP’s products promote and maintain a sustainable environment. WSP has a forward-looking view of the trend and export markets that are increasingly interested in sustainability trends. In addition, WSP targets the new generation and trends in the global market in order to choose products that are more environmentally friendly. The investments described above definitely bring value. Khun Rattana concluded on the topic of sustainability.
Delivering inspiration, Driving Thai brands to the international level
Besides being a product exhibition event, the Architect Expo is also an exposition that passes on inspiration to all generations, which WSP aims to provide new inspiration to the new generation through presenting Thai brands that are full of potential and innovation to be known and more internationally accepted than before. From past Architect Expo, the data gained from visitors is used by the brand to develop to meet needs more comprehensively, including being more aware of the needs of each consumer group.
Couple-themed highlight: The Bathroom Cabinet Double Basin
Exclusive only at Architect’24, with the first launch of the Bathroom Cabinet Double Basin, this product comes in a concept that changes the lifestyle of Couple Unique, which perfectly communicates the specialness of every couple that is different and unique. WSP says it’s exclusive only for Architect Expo!
Participate in designing and decorating bathrooms from WSP brand products that express the lifestyle and reflect the identity of users at booth No. S305 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
