Update the latest trends in power tools from DEWALT, the world’s top tool brand, with the most compact brushless drill in DEWALT’s 18V (20V MAX) system, special edition celebrating the 100th anniversary, making it even more convenient, but stronger than ever! Explore cordless technology from DEWALT, a hand tool brand that catches the eye with its unique yellow and black colors through an interview with Khun Jarin Setchayanon, Marketing Manager, Black & Decker (Thailand) Company Limited.
Guaranteed Tough
When talking about DEWALT, the first thing that comes to mind is probably the colors yellow and black. These are the two colors that contrast strikingly but perfectly, which has become the brand’s identity. Another identity is years of reputed quality. The brand is still committed to further developing its products. Over the past 3-4 years, DEWALT has revolutionized the power tool industry by introducing cordless tools to Thailand after such tools have been well-loved abroad. Another special feature of 2024 is that the year also celebrates DEWALT’s 100th anniversary. With the slogan ‘Guaranteed Tough’, the brand’s promise, DEWALT’s main target group is professional technicians who need high-quality tools, focusing on durability and are reliable.
Cordless tools support sustainability
“DEWALT focuses on cordless power tool technology, so the battery is an essential component. The company has developed such component to have a longer lifespan and be more efficient.”
In addition to the development of batteries for a longer service life, DEWALT also provides information that because of battery innovation and new models of cordless tools, in the future, they will be able to replace existing power tools or even tools that can use a motor almost 100%. This is the way in which the brand takes into account the sustainability concept.
Outstanding quality
Many brands in the power tool industry are participating in this event, but DEWALT is still assured that it will stand out among the various brands. With quality and a wide range of new products to completely meet the needs of target groups, DEWALT will continue to be trusted by users and remain in the top 3 global brands. In Thailand, DEWALT is the only brand that offers a 3-year warranty to every model of power tool. Another factor is its affordable price, ensuring that DEWALT is still the first brand that users think of.
Cordless technology for convenience
“Our goal is for DEWALT to be more well known,” Khun Jarin shared with us his expectation for this year’s event before talking about the cordless tool group, which is a highlight in the event, that cordless tools have the same or even better quality and engine power when compared to corded tools. There is also a variety of functions that make them safer and more convenient. He wishes users to open their minds and give cordless technology a try. Even though at present, the growth of cordless tools in Thailand is less than corded ones, there is a trend of increasing growth every year. This is a good sign for the tool industry in Thailand.
“Users are aware that DEWALT’s strength is its emphasis on long-term use. Regarding DEWALT batteries, there are several capacity and voltage types to choose from. Most are interchangeable, that is, the same battery can be used with both 20V and 60V power tools. There are more than 300 types of tools to choose from, and there are also 12V tools for jobs that require flexibility. This is to ensure that users have more options. From medium to large sized tools, the same battery can be use and almost every model of charging cable can be used with every battery,” Khun Jarin revealed.
Special highlights celebrating the 100th anniversary at Architect’24
2024 is another special year for the brand, on DEWALT’s 100th anniversary, new products released to celebrate are: a compact drill that has never been available in Asia before, which is a highlight that DEWALT wishes to showcase. A century anniversary is not common, so many features are added to the drill, the 100th anniversary drill has a different look but still maintains the brand’s identity.
Experience the cordless technology from DEWALT at booth No. L206 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
