‘Screw’ is the main product of TAITA. After making its debut at Architect’23, TAITA is back, determined to create something different by developing products to meet the needs of the target group as comprehensively as possible, while sparking the interest among the general public who have never used TAITA products before.
Unlocking the key to success and important highlights with an in-depth conversation with Mr. Ze Jin Yu, Managing Director, TAITA Enterprise Co., Ltd.
Main target customers
TAITA’s main target customers are corporates, dealers, and metal sheet rolling industries, as well as distributors or groups of users who want to manufacture screws. TAITA Enterprise produces and distributes metal sheet screws under the brand name TAITA and Mr. Screw. As the brand uses quality materials, coupled with standard production process, TAITA’s metal sheet screws are sharp, durable, and rustproof. This is the main reason why customers decide to use the brand’s products.
Good for the environment = good for the brand
Sustainability trend is one reason why TAITA never ceases developing products and production processes that do not affect the environment, but still maintains quality. This is good for the brand and good for the environment.
Experience from Architect Expo to expand the brand
2023 marks the first year that TAITA joins the Architect Expo as one of the exhibitors. The experience offers more knowledge about the needs of the Thai market customers. In addition to the brand never ceasing developing products and services to meet the needs of users, the TAITA brand is also growing rapidly, coupled with fast service and stocking products ready for delivery, distribution system and having its own distribution points, TAITA’s products are delivered to customers in a timely manner.
As for the entry of imported products, TAITA is a foreign company that has entered into business in Thailand, the position offers a different perspective. The entry of foreign products opens up market opportunities and is the source of one of the brand’s revenue. It also builds credibility for the company. However, the brand’s motto remains the same, that is, the products must have high-quality, be durable, and strong.
Expectations for Architect’24: new and better perspective
Architect’23 acts like a platform for TAITA to be more well-known in the industry as a manufacturer and distributor of screws. The company is currently expanding its organization size, following last year’s success. In 2024, TAITA still expects users, whether organizations or end-users, to know TAITA in a new and better perspective.
As for the highlight products to be showcased, besides the event’s star like ‘metal sheet screw’, there are others such as foil, PU foam solution, Silicone sealant , with experts giving advice about the products, along with many other interesting activities.
Take a look at TAITA’s products at booth No. D308 at Architect’24, the 36th ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
