When talking about turn-key solution brands in the construction and housing industry, SCG-Thailand’s largest industrial conglomerate is a household name known among both inner and outer circles. At Architect’24, SCG is fully prepared to showcase 10 famous brands in construction and housing by presenting highlight innovations in response to 3 trends: SPACE – SMART – SUSTAINABILITY, focusing on improving the quality of life and residence on an exhibition area of more than 800 m2.
“Forward into Future Living”: SCG’s main concept
SCG comes with the concept of ‘Forward into Future Living’ which is the main theme of this event. It is aimed at elevating the building industry and creating living space to meet both design and lifestyle. This is achieved by using technology to design and develop products with superior special properties, both in terms of design, variety, durability and environmental friendliness, in line with sustainability trends. Because SCG’s solution products are not just part of building materials, they must also meet the design needs of current and future living spaces.
Answer the needs of SPACE – SMART – SUSTAINABILITY
SPACE: Many may wonder how materials can help create space. The WINDSOR brand holds the answer with a new sliding door system ‘SIGNATURE PRO’ with a width of up to 5.6 meters and a height of up to 3 meters, independently connecting the interior to exterior space, connecting relaxation area both inside and outside the home. Another brand that is a highlight of SPACE is ShinkoLite, a premium translucent acrylic sheet, with a fin & shade function that takes into account the use of heat protection, sunlight filtering. It ensures the space looks airy and comfortable, while maintaining privacy. With ShinkoLite’s special properties in light filtering and heat-cutting, it is perfect as a connection between space inside and outside the house.
SMART TECHNOLOGY: Presently, there are more and more technological devices for home living, so there is a transition from materials to become solutions. An obvious example is the roof. When talking about roofs today, their function is not just to offer protection against sunlight or rain. Roofs can generate electricity with SCG Solar Roof Solution, a solution that makes living space energy efficient and is another way to reduce global warming.
Nowadays, PM 2.5 is a critical issue. SCG has an idea to expand on what equipment would prevent PM 2.5 from entering indoor and help ventilate fresh air into home space with SCG Active Air Quality. SCG also thinks about how to ensure these devices really meet the needs of living and help make the house safer. Such ideas are classified in the SMART TECHNOLOGY category, where you will see many more solutions to be showcased by SCG.
SUSTAINABILTY: It is a highlight that must be continued. Each year, SCG attempts to push for more environmentally friendly materials through the Green Choice product and solution groups that each brand showcases. For instance, the COTTO brand presents products under the concept of ‘reform the new sustainable result, made by you’, changing the perspective on sustainability, inspiring designers to think outside the box, with decorative surface made from environmentally friendly materials. Some models use up to 80% recycled materials, as well as new versions of water-saving sanitary ware and faucets. CPAC Green Solution offers limitless creative innovation with CPAC 3D Printing Solution made from low-carbon cement. It was used in the construction of a two-story building, which marked Thailand’s first time such feat was achieved.
This includes facade that has several functions, such as SCG Modeena Coff, a fiber cement material that contains up to 48% recycled materials, including coffee grounds, answering questions in design and SUSTAINABILTY.
Other brands in the SCG group such as Tiger, QCON and HomeSmile home renovation service, as well as new products and services, are ready to be launched for the first time at the event.
SCG answers every need
The brand’s main target customer is still designers, architects, homeowners and those planning to build or renovate their residences to those looking for solutions that meet their needs, solving issues in the home living, such as reducing electricity costs and preventing PM 2.5 dust which gets more and more pressing each year to enhance the quality of life even further, in line with the main concept of this year’s event, ‘Forward into Future Living’.
Heading to Future Living at Architect’24
Discover inspiration and spark ideas for building and living with products, services and solutions at SCG booth No. S112 at Architect’24, ASEAN’s Largest Building Technology Exposition during 30 April – 5 May, 2024 from 10:00 a.m. – 8:00 p.m. at IMPACT Muang Thong Thani.
